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Color and Style Palettes Drive a Faster Sale

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QUALITY TIME With Master Kitchen + Bath Designer Sarah Reep

Despite the continuing growth of online shopping, the brick-and-mortar showroom isn’t going away. Far from it! Homeowners still want a shopping experience they simply can’t get online. They need to see, touch, feel, compare and combine products – in person, in your store – to help evaluate options and decide what to buy. That’s why creating color and style palettes is so critical to the product selection process.


Palettes help homeowners visualize their kitchen or bath design. 

Collaboration with your customer comes naturally when you can easily grab product samples from your displays and mix and match them in palettes. A color combination clicks. The concept comes together. The homeowner falls in love with the design – and you win a faster sale.

Color and Style Palettes

Keep these methods in mind when creating color and style palettes:

  • Let the homeowner see what’s possible with your product samples on hand.

Don’t wait for new samples to arrive, no matter how exciting they may be. While waiting, you could lose your hard-won connection to the homeowner. They may get impatient and move on.

  • Compare your palettes to samples from other categories of home furnishings.

Look especially to product samples from your non-competitive partners. This way you can present the best cabinetry options – and help the homeowner choose – from a total view of the home.

  • Explore and select decorative hardware at the same time you create color and style palettes.

If you keep the hardware options waiting until the end, the homeowner may grow tired of making product decisions and you’ll risk losing the inclusion of these items in your sale.


Remember: Your customer is making a big investment in their home.

The homeowner must feel confident in their product selections and design decisions. This comes from creating and comparing color and style palettes. Design visualization is key. The homeowner needs to see and understand how multiple products, in varying combinations, can work within the overall design. That’s how color and style palettes help you streamline the product selection process – and help you guide the homeowner to their dream kitchen or bath.

To help guide your homeowner to their dream kitchen or bath, design visualization is key.

The homeowner must feel confident in their product selections and design decisions. This comes from creating and comparing color and style palettes. Design visualization is key. The homeowner needs to see and understand how multiple products, in varying combinations, can work within the overall design. That’s how color and style palettes help you streamline the product selection process – and help you guide the homeowner to their dream kitchen or bath.

For more information, contact your QualityCabinetsTM Account Manager.